makeup-eautyy

The animated Beauty and the Beast has long been an iconic Disney favorite that earned countless fans across the globe. The new live action version is now making records of its own. To date it has earned $750 Million worldwide. In just 13 days, it grossed over $341 Million in North America alone, making it one of the top 40 biggest grossing domestic films of all time! And the numbers of fans flocking to the theaters doesn't seem to be stopping. Fans of both movies are not just children. Across social media, we are seeing adult artists paying homage to the Disney fairy tale through incredible makeup looks created using Mehron products , particularly Paradise Makeup AQ , Metallic Powder , and Mixing Liquid . The whole story revolves around a rose. If the Beast doesn't find love by the time the last petals fall, he will stay a beast forever. Will Belle be the love he finds? The enchanted objects in the castle hope so. Fans are paying tribute to the romance with pi...

As the home page of our website says, "The love of beauty is taste . . . the creation of beauty is art." Inspiration for artistic expression is a strong focus of our Instagram page. We believe makeup to be an artistic platform that enables us to convey a wide range of emotions. With every shade applied, every stroke of the brush, every line draw, we can let our imaginations run wild, our creativity freely flow, as we transform the human canvas into a work of art that evokes emotion and ignites a creative spark. That is the motivation behind each image we feature and share on our Instagram page. Each day we take great care to select looks that inspire the creation of beauty, and feature products to assist in the artistic process. We are honored that Cosmopolitan recognized this care by including our page in their list of 46 Beauty Brands with the Most Beautiful Instagram Accounts You've Ever Seen . Here are some of this month's top posts. We hope they ignite inspirati...

The Makeup Show Orlando is always an amazing event. The energy felt from a floor full of makeup artists is simply intoxicating. Everyone’s desire to learn about, and share, new techniques and tips with those in the know is contagious. Our booth was packed with attendees looking for favorites and new products to try. We were excited to introduce the newest members of the Celebré Pro-HD family : Correct-It and Conceal-It . And what better way to kick off the introduction in the Sunshine State than with the incredible Bethany Townes. She taught our Correct-It and Conceal-It: The Ultimate Guide to a Flawless Face seminar - which was packed! Everyone wanted to learn more about these compact palettes that pack a powerful punch of color. If you didn’t make it to the show, don’t worry, we held a behind-the-scenes Facebook Live event, which you can watch below. As you can see in the video, there’s no need to be intimidated by these new palettes. Bethany pointed out, and demonstrated, how fast...

This installation of our Lip Art Leading Ladies series features international, award-winning makeup artist and beauty blogger, Karla Powell. Her work can be seen across the globe. Some of her more prominent advertising and branding looks include Magnum’s 25th birthday celebration and Kuoni’s Maldives campaign, which was featured in Cosmopolitan . Karla was introduced to makeup at a young age. You could say it’s in her blood - her father was a face painter. Always fascinated by how a brush and face paint could immediately transform a person, Karla sought out a career in beauty and hasn’t stopped since. We were honored to work with her at the last IMATS London, where she taught a Mehron UK class on Texture Makeup demonstrating her cover look for Makeup Artist magazine. We caught up with Karla to learn more about what inspires her creativity. Mehron: How many hours does it take to create such intricate lip art and take the photos? Karla : On an average it takes me 20 minutes to an hour...

Each year The Makeup Show brings together beauty industry professionals at events in New York City, Los Angeles, Chicago, Dallas, and Orlando. Attendees have access to pro and prestige brand products, as well as classes taught by leading artists. So, it is fitting that this "all pro" show is now introducing The Makeup Show Pro Awards. These awards recognize products for innovation and excellence in meeting the needs of the professional makeup artist. The recipients are nominated and chosen by pros in the know! We are honored to have products included in 8 of the 10 categories. Please show your Mehron love and vote for your favorite Mehron products. To vote go to  www.themakeupshow.com/pro-awards/ . You can also vote in person on the Orlando show floor this weekend and on the first day of the New York City show May 7th. Product developed for the pro to perfect their clients' complexion that becomes a must have for the makeup artist community.  Includes foundation in all fo...