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Showing posts from August, 2016

What's Your Celebré Color?

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Want to try Celebré Pro HD but don't know what shade to pick? Our new chart will help you identify your Celebré color. We've broken down Celebré's 20 beauty shades into groupings to match Light, Medium, Medium Dark, Dark, and Eurasia skin tones. We then paired them alongside a model for each tone so you can see which color will work with your complexion. With so many colors, you are sure to find one for you. Whether you prefer a dewy finish or a more matte look, we've got you covered - literally. All 20 shades are available in both cream and pressed powder options so you can choose the type of coverage you want. Celebré Pro HD Cream and Pressed Powder foundations are: Non-greasy Soothing - they contain vitamin E, pomegranate, and aloe vera Oil-free Fragrance-free Vegan Not tested on animals Behind The Scenes Celebré Scoop One of the goals in designing our new website was to help our customers get a better feel for the products - their colors and application. The fres...

Reactions To Our New Website

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In building Mehron's new website, our vision was not only to provide an engaging, easy to navigate user experience, but also to embrace our commitment to artistic inspiration and education. During the development process we sought to incorporate graphics and functions that make it easy to find the products your want and get a real feel for their colors and how they look when applied. To achieve this ideal, we separated the site into beauty and performance, created new color charts, developed the intuitive Lip Swapper, and incorporated more model photographs. When brainstorming on how to spark inspiration and share the latest news and how-to's, we decided to add the artist In The Spotlight section, highlight what's trending, and feature more tutorial videos. Our team poured their hearts and souls into the process. To find out if the new design was resonating with our fans, last week we held an Instagram contest asking contestants to share screen shots of their favorite websi...

Have You Seen Our Lip Swapper?

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When building our new website, one of the goals was to create engaging experiences. Over the years, we have received many customer requests to see our L.I.P Creams on actual lips. So, with the launch of our newly designed site we included "Lip Swapper." This dynamic color swatch feature allows customers to see the lip colors on a model before they make a purchase. When visitors click on one of the color circles, the graphic of the model wearing that lip color pops up. Just click on another color circle, and the lip color on the model dynamically changes. See the lip color change in the graphic below. "We are so happy with the response we have received to our intuitive lip chart," says Stephanie Koutikas, Mehron's Marketing Director. "This feature is something we have been planning for a while and are looking forward to incorporating for our eye and cheek shades as well." L.I.P Cream is a luscious and emollient hydrating lip color with an intensely pi...

The European Bodypainting Festival

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Last weekend Mehron Girl Nicole Aspradakis did the brand proud at the European Bodypainting Festival, taking 6th place overall. The event, hosted in the picturesque Netherlands, was a summer bodypainting fairy tale. The artists worked outdoors under tents in a beautiful park amid a lush, green landscape. In this open air space, fans could watch over the artists' shoulders as they created their magic. Their art was then presented in a spectacular stage show. Nicole's creations brought powerful messages to life. In Round 1, themed Wonders of Nature, Nicole expressed her concern for ocean life. "I have always lived near the ocean and I admire and adore its powerful and beautiful nature. Unfortunately, it's slowly losing its beauty as it progressively gets more and more polluted and the gorgeous and colorful sea life is extinguished and replace by rubbish. Plastic bottles, cigarette butts, bottle caps, oil spills, the list goes on. It is something I feel very strongly abou...

In The Spotlight

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Our redesigned website, which we launched just a few days ago, has a section we are really excited about - In The Spotlight. Since our inception in 1927, we have believed in supporting the artistic community. They are the heart and soul of the makeup industry and inspire us each and every day. Throughout the years, we have called on artists for assistance with product development, welcomed their ideas and suggestions, turned to them for help in putting our best face forward, and asked these amazing MUAs to share their knowledge in seminars and workshops. To show our appreciation for their art and inspire others to create, we have added In The Spotlight. We are proud to introduce you to the first Spotlight artist - Danessa Myricks. She is the true essence of a Mehron Girl, a mentor, and inspiration. A makeup maverick, Danessa is a leading voice in the beauty industry. Incredible talent and trendsetting skills have made her one of the most sought after artists. Danessa's client list ...

A Fresh Face

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As a makeup company, we’re all about putting your best face forward. So we are excited to introduce you to the fresh face of Mehron. Our brand new website, which launched today, provides a sleek, contemporary look and feel. The modernistic design showcases all that Mehron has to offer and simplified navigation allows visitors to easily shop our two worlds – Beauty and Performance – in one cart. Simply enter the world you want and you will be whisked to pages that spotlight the makeup, how to videos, featured artists, current trends, and more. Experience, Inspire, and Create With this new website, we have created avenues that enhance the Mehron experience and allow users to explore, learn, and get inspired: Intuitive color charts alongside model photographs to help select the perfect shade Videos demonstrating application techniques Mehron Girl and Mehron Boy looks to match your personality Features on top industry pros who have added to our mission and contributed to new launches Trend...