Reactions To Our New Website


In building Mehron's new website, our vision was not only to provide an engaging, easy to navigate user experience, but also to embrace our commitment to artistic inspiration and education. During the development process we sought to incorporate graphics and functions that make it easy to find the products your want and get a real feel for their colors and how they look when applied. To achieve this ideal, we separated the site into beauty and performance, created new color charts, developed the intuitive Lip Swapper, and incorporated more model photographs. When brainstorming on how to spark inspiration and share the latest news and how-to's, we decided to add the artist In The Spotlight section, highlight what's trending, and feature more tutorial videos. Our team poured their hearts and souls into the process. To find out if the new design was resonating with our fans, last week we held an Instagram contest asking contestants to share screen shots of their favorite website sections and to tell us what they thought of the new site. The reactions were inspiring. Here are just a few things people had to say:

So simple to navigate and view.

I really like the new layout. The separation between beauty and performance is really clever and allows to find out quickly what I am looking for.

I like that they have an artist spotlight where they have a Q&A with a featured makeup artist. Pretty cool!

I love the main part of the website where you choose what you're looking for as in Mehron Beauty or Mehron Performance.

Great graphic concept and transparency.

My favorite part is the different looks with full links to products used.

I will keep going back to this website to check the news and keep myself updated.

The new website is one more way to really feel what these products are about. It is not only a "buying" site, it is a way to inspire you and show you possibilities.

They have added in pro tips for using their products, which is so great because I meet lots of people who give up on products due to not knowing how to work with the product.

I found another fantastic inspiration photo. Brightening up this rainy Friday.

I love the inspiration under each section - goals!

[Mehron] killed it with their new website. My favourite part, and I think a lot of other's too is the home page where you can choose between Mehron Beauty and Mehron Performance  - Genius!! 

I love this part of the site where they showcase an artist, and show behind the scenes footage! It's awesome to get to know some great artists better.

I really like the trending section because it lets me know what's going on in makeup not only in the U.S. but worldwide.

So happy they dedicated more space to showcase work of awesome makeup artists.

The diversity within the models is also a wonderful thing, and something I have come to expect from Mehron. It's great to see that people of all colour and gender can be represented as consumers for the cosmetic industry.

The first page of the site is amazing in itself.

The new performance section (with the blog "in the spotlight") is great to inspire our creativity.

My favorite section is the Mehron archives section where Lucy and other performers are shown who loved Mehron.

The winners of the Instagram contest were: @beautybybats, @fx_freak, @mirandavanr, @artisticcreations._.wi._.mn, @marta_smua, @aproudredhead, @jodee626, @victoriabroadbent_, @5fingerssfx, @creativepazzion,



What do you think of the new website? We'd love to know!


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