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Just two days until the official kick-off of the 2nd Annual Mehron Valentine Instagram Challenge with #MehronBoy and #MehronGirl Jordan Hanz and Alex Faction! This year's theme "Death Do Us Part" was created by the dynamic duo using Paradise Makeup AQ, PRISMA, and our new Cupid's Crush beauty collection, which is found exclusively on www.mehron.com. These two talented artists will once again be our judges. For 2017, we have added to the Challenge. Jordan and Alex will be selecting TWO winners: Best Valentine Beauty Makeup Look and Best Valentine Performance Makeup Look. The winners will receive the sweetest Mehron LOVE Makeup Kit. The rules are simple: The Challenge begins February 1st and ends February 13th, 2016 at 5pm EST.   Repost the Challenge image on Instagram and tag @MehronMakeup @JordanHanz and @AlexFaction, and hashtag #MehronValentine #MehronMakeup and #MehronLove. Post your own Valentine Beauty and/or Valentine Performance Makeup image using Mehron produc...

We're spreading some #MehronLove with our new Cupid's Crush Collection , which goes on sale today. It is packed with bold, flirty and fun colors for Valentine's Day. The hues in this bundle are perfect for a romantic evening or a fun night out with friends. Create lips as lush and deep as a red rose or as pretty as a pink tulip. Glitz up your look with some glitter and add drama with shimmering lashes. With the products we included in Cupid's Crush , you can make your look as iNtense or as subtle as you want: Valentine L.I.P Cream Cotton Candy L.I.P Cream Red Paradise Glitter Garnet Precious Gem Powder Diamond E.Y.E Lashes Wineberry CHEEK Powder A $65.75 value. Special Valentine's Day Collection price $52.95. Our Valentine's gift to you! We hope you love it!

If your everyday neutral eye makeup is feeling a bit monochrome, it's time to colorize. This is the season for shocks of color. The runways at Fashion Week were bursting with bright hues accenting the eyes. There was forest green shadow at Versus Versace, neon yellow winged liner at Haider Ackerman, orange and red arches at Salvatore Ferragamo,  and bright washes of color across the lids at Ports 1961, Missoni, Boss, Nanette Lapore, and Monique Lhulilier. Color at the spring shows was not intimidating; it was emboldening. Be empowered. Make a statement. Skip the sepia tones for the day - or night - and rock with shocks of color. Colorize with the edgy, bright hues of iNtense PRO Press Powder Pigments . These pigment-rich matte shadows are incredibly silky and super long lasting. Available in a range of intense hues to suit your mood. Embrace opaque color and follow these tips from Mehron makeup artist Pamela Faller for optimal impact. iNtense Pro Pressed Powder Pigments Available i...

We were busy last weekend spreading Mehron love from coast to coast. Our team packed up product, split from one team into two, and headed to Los Angeles and New Orleans.  Two trade shows in one weekend didn't intimidate us - or stop us from entertaining the crowds. Out west in the hub of film and television, we brought along California MUA and body painter Argenis Pinal to IMATS LA. The art he creates with Paradise Makeup AQ is out of this world - literally, since he is known for his comic book makeup art. His ability to transform himself and his models into comic book characters is simply amazing. A wizard with makeup, he has you questioning whether you are looking at a living person or an illustration. IMATS attendees definitely did a double take.  The show was extra special, as it was IMATS LA's 20th year. We were thrilled to help them celebrate the milestone. While we were out in LA, we popped in to visit our friends over at the Michael Vincent Academy, the largest professi...

Flawless coverage is all about the blending. Mehron's Face Smoothie is the perfect tool for achieving smooth, buildable coverage. It's unique acorn design makes makeup application foolproof. The shape and soft texture allow you to easily contour hard to reach areas. Wondering how to use it? Follow the steps below to achieve a gorgeous airbrushed look. Presoak the Face Smoothie in water and squeeze out the excess. Use a Makeup Spatula to remove some Celebré Pro HD Cream Foundation from the pan. Place the foundation on the outside of your hand. Really work the Celebré  into the Face Smoothie . Starting in the center of the face, apply Celebré  with the Face Smoothie by pressing and blending. Use the tip to blend the more targeted spots, such as the corner of the eye, underneath the eye, and the sides of the nose. Blend until the product melts into the skin. Pro Tip for Highlighting: Apply the highlighting hue with the tip of the Face Smoothie , then blend with the bottom of...

The red lip was popular at the Golden Globes this week. Hues of poppy to cranberry to deep crimson popped up all over the red carpet on the lips of host of celebrities such as Golden Globe winner Tracee Ellis Ross, Anna Kendrick, Chrissy Teigen, Brie Larson, Lily Collins, Priyanka Chopra, Teresa Palmer, and Riley Keough. This classic, glamorous look is powerful and pretty. Follow these steps below and you will be applying the timeless color like a pro. Brush lips with a toothbrush or washcloth to whisk away dead skin. Hydrate with a lip balm if desired. Outline the lips, starting with the cupid's bow, with L.I.P Liner Pencil in Brick . Once you have finished the line, fill in the lips with the pencil for added staying power. Pro tip: blot lips with a tissue and then color in any faded spots. Follow with L.I.P Cream in Valentine . For a glossy lip, add a coat of Glosstone Pro in Crystal Clear . Want something brighter? Try L.I.P Cream in Big Apple . Desire something a little pinker?...

Sunny California here we come! The Mehron team is packed and ready to leave New York's cold weather behind for one of the hottest makeup shows of the year - IMATS LA. We are looking forward to connecting with west coast MUAs over three fun-filled days in the hub for film and television productions. Our booth will be stocked with all of the industry's beauty, special effects, and body painting favorites. Since we will be in the entertainment capital, we thought we'd provide some entertainment of our own. So, we're bringing along the YouTube and Instagram star Argenis Pinal, aka argenapeede, and celebrity artist Paloma Romo. Be sure to stop by Booth #607 to watch these two work magic with Mehron. The show runs this weekend, January 13-15 at the Pasadena Convention Center: 13th Makeup-Artis Pro Card Event from 3PM-7PM 14th 9AM-5PM 15th 10AM-5PM Visit www.IMATS.com to purchase tickets. Body Art by Argenis Pinal Makeup by Paloma Romo Photo by Jackie Gallardo

The new year typically brings resolutions - many of which have to do with hitting the gym. Whether you prefer to exercise au naturel or with a pop of color on your face, keep these Mehron products in your bag so you can look great before, during, and after your workout. Skin Prep Pro Build a moisture barrier between skin and makeup so you look refreshed during your workout. Skin Prep Pro 's clear and fragrance-free formula enables makeup to last longer even under stressful performance conditions. Barrier Spray Keep sweat from coming through with Barrier Spray . As an under makeup protection, mist this magical spray on a clean, dry face. Then mist again over your makeup for added sweat protection. Glosstone Pro Hydrate - and brighten - your lips during a strenuous workout with Glosstone Pro . Enriched with anti-oxidants derived from aloe vera and vitamin E, Glosstone Pro's moisturizing, long wearing formula leaves lips luscious. It is available in three highly pigmented matte sh...

The new year is a time to wipe the canvas clean and start fresh. So why not start with your most visible canvas - your face. Incorporate the simple steps below into your daily skin prep routine to begin 2017 feeling refreshed and looking flawless. 1. All skin prep begins with a good cleanse. To remove all traces of makeup - including highly pigmented and water-resistant products - pour some BARED Makeup Remover and Cleanser onto a cotton pad and rub over the desired area. Rinse with water. Your skin will feel smooth, soft, and hydrated. BARED Makeup Remover and Cleanser $17.95 2. Follow up with nourishing CARA Moisturizer Lotion . This anti-aging, vitamin-packed lotion is formulated with Vitamin E, shea butter, aloe vera, and acai berry extract to help restore skin's vitality and protect from environmental damage. Massage a thin layer over the face, neck, and chest to immediately quench the skin with soothing, anti-oxidant ingredients. CARA Moisturizer Lotion $22.95 3. Now that t...