Come Visit Us At IMATS LA


Sunny California here we come! The Mehron team is packed and ready to leave New York's cold weather behind for one of the hottest makeup shows of the year - IMATS LA. We are looking forward to connecting with west coast MUAs over three fun-filled days in the hub for film and television productions. Our booth will be stocked with all of the industry's beauty, special effects, and body painting favorites. Since we will be in the entertainment capital, we thought we'd provide some entertainment of our own. So, we're bringing along the YouTube and Instagram star Argenis Pinal, aka argenapeede, and celebrity artist Paloma Romo. Be sure to stop by Booth #607 to watch these two work magic with Mehron.

The show runs this weekend, January 13-15 at the Pasadena Convention Center:
  • 13th Makeup-Artis Pro Card Event from 3PM-7PM
  • 14th 9AM-5PM
  • 15th 10AM-5PM
Visit www.IMATS.com to purchase tickets.

Body Art by Argenis Pinal
Makeup by Paloma Romo
Photo by Jackie Gallardo

Comments

Post a Comment

Popular posts from this blog

Hungry For Sun Kissed Skin?

Image
Has the long winter got you hungry for sun kissed skin? You don't have to wait for Mother Nature to shower us with sunlight and warm weather to get a gorgeous glow. Create your own with Aura Bronzing Gel. This lightweight bronzer gives a beautiful, even, natural looking glow that mimics the look of a day in the sun. It's formulated to complement all skin tones, so no need to stress about finding your perfect match. Easy to blend, Aura doesn't streak, and doesn't look orange. Aura's skin soothing blend of hydrating extracts of lemongrass, ginseng, chamomile, comfrey, cucumber, aloe vera, and Japanese green tea, with a generous helping of golden bronze shimmer, leaves skin beautifully radiant. Oil-Free, Paraben-Free, Vegan and Not Tested on Animals. Tips for Use Apply with your fingers or a sponge to where the sun would naturally kiss - bridge of nose, tip of chin, apples of cheeks, and where the forehead meets the hairline Use alone or mix in with y...
Read more

Makeup Tributes to Beauty and the Beast

Image
The animated Beauty and the Beast has long been an iconic Disney favorite that earned countless fans across the globe. The new live action version is now making records of its own. To date it has earned $750 Million worldwide. In just 13 days, it grossed over $341 Million in North America alone, making it one of the top 40 biggest grossing domestic films of all time! And the numbers of fans flocking to the theaters doesn't seem to be stopping. Fans of both movies are not just children. Across social media, we are seeing adult artists paying homage to the Disney fairy tale through incredible makeup looks created using Mehron products , particularly Paradise Makeup AQ , Metallic Powder , and Mixing Liquid . The whole story revolves around a rose. If the Beast doesn't find love by the time the last petals fall, he will stay a beast forever. Will Belle be the love he finds? The enchanted objects in the castle hope so. Fans are paying tribute to the romance with pi...
Read more

Trending Now

Image
We just got back from IMATS New York. As you can see from the video below of people waiting to get in to Pier 94, the show was packed! Because this show is a combination of industry pros AND beauty enthusiasts, it is a great barometer for what is hot right now. At the Mehron booth products were flying off the shelves. Here are some of the top sellers that you might want to get your hands on. Metallic Powders Metallic makeup continues to make waves this season. It is a great way to instantly brighten up the face - and you can take it as subtle or bold as you like. Swipe it across the lid, use it as a liner, outline your cupid's bow. Our Metallic Powder hues provide options for all of your moods - Gold, Silver, Bronze, Copper, Rose Gold and Lavender. We sold out of our Rose Gold and Lavender shades. Wear Metallic Powder alone for a sheer color or combine with Mixing Liquid for the intense color of real metals. The Mixing Liquid combo is extremely popular for lip art...
Read more

Layered Eyeliner: A Must Try

Image
The winged liner look has become your signature. You've perfected your black flick. Now it's time to kick that look up a notch with one of the latest trends - layered eyeliner. Follow that black wing with a layer of bright color or a cool metallic - or both! The look is popping up all over social media. As Allure magazine said, "It's the latest spin on the graphic eyeliner trend." Once you've mastered the perfect wing, adding on to it is a breeze. We are in love with this triple wing Daryna Barykina created with all Mehron products. It is elegant and edgy at the same time. Get The Look Apply primer, such as Primed Eye Primer , and the shadow you want to use above where the liner will be. Create the lowest wing using Black Detailz . The fine detail applicator helps you control the lines. For the second layer, use a brush to apply Gold Metallic Powder mixed with Mixing Liquid . Complete the layered look with a wing of Precious G...
Read more

Get On The Graphic Eyeliner Trend

Image
Graphic eyeliner is another one of this season's hot makeup trends that has transferred from the runway to the red carpet to real life. Creative lines in black and bold colors were popular at the latest fashion shows. And celebs are following suit. Emma Watson did a graphic cat eye for her Beauty and the Beast press tour. Zoe Kravitz drew on her own graphic liner for Paris Fashion Week. Lily Collins partied after the Oscars with a negative space wing. The graphic eye comes in many shapes and colors. The trend incorporates everything from straight lines, colorful blocks, and geometric shapes to black and bright hues like orange, green, and blue. One of the easiest ways to create them all is with Paradise Makeup AQ Detailz , which has a fine tip foam applicator that was specifically created for detail work. The rainbow of colors and small applicator will have you on trend in no time with a simple, yet dramatic look! To Create A Negative Space Cat Eye Apply Detailz along your lower la...
Read more

Orange Is The New ... Eye Makeup Trend

Image
We saw vibrant orange eye makeup on the Fall 2017 runways. Although it's only spring, we are already noticing this trendy color popping up on lids. Celebrities such as Selena Gomez, Zendaya, Jessica Chastain, Karlie Kloss, and Emily Ratajowski are embracing the hue. It's also a favorite of beauty bloggers and YouTubers. The saturated color is the perfect blend of elegant and edgy - and it complements all skin tones. Orange is basically a combination of all undertones, so it works well with any complexion. With a range of shades from earthy rust to bold orange, our iNtense Pro Pressed Powder Pigments offer versatility to create a variety of looks from subtle to bright. iNtense Pro in Earth's Crust $11.50 iNtense Pro in Inferno $11.50 iNtense Pro in Tropical Breeze $11.50 iNtense Pro in Solar Breeze $11.50 Application Ideas Create a gorgeous smokey eye. Apply it to the crease for a pop of color. Brush it over the entire lid for something more intense. Sweep on the center of t...
Read more

Festival Makeup Looks

Image
Music festivals are just as much about the makeup as the artists. There is always buzz about what everyone is wearing - and we're not just talking outfits. The festivals bring out the creativity when it comes to beauty. Think bold and out of the box. Coachella is currently in full swing and Instagram is flooded with festival-goer beauty trends. Face/body paint, metallics, and glitter seem to be fan favorites. Mehron's Metallic Powders, Paradise AQ Glitter, and Paradise Makeup AQ make it easy to channel the looks for the remaining days of Coachella, upcoming festivals, or just a night out. Here are some fun festival makeup looks we found on Instagram that incorporated these products we wanted to share for inspiration. @dadollitaz has done a whole series of festival makeup looks, which you can find on her Instagram page. We love the colors of this one for which she used Paradise Makeup AQ. This Coachella inspired look frombeautymalene i...
Read more

Thank You, Cosmo!

Image
As the home page of our website says, "The love of beauty is taste . . . the creation of beauty is art." Inspiration for artistic expression is a strong focus of our Instagram page. We believe makeup to be an artistic platform that enables us to convey a wide range of emotions. With every shade applied, every stroke of the brush, every line draw, we can let our imaginations run wild, our creativity freely flow, as we transform the human canvas into a work of art that evokes emotion and ignites a creative spark. That is the motivation behind each image we feature and share on our Instagram page. Each day we take great care to select looks that inspire the creation of beauty, and feature products to assist in the artistic process. We are honored that Cosmopolitan recognized this care by including our page in their list of 46 Beauty Brands with the Most Beautiful Instagram Accounts You've Ever Seen . Here are some of this month's top posts. We hope they ignite inspirati...
Read more

Have You Seen Desi Perkins' Melting Skull Makeup?

Image
If you're looking for a really cool Halloween costume that is all about the makeup, you need to see Desi Perkins' melting skull. This look wraps beauty, body art, and special effects makeup into one AMAZING Halloween look. As PopSugar says, it is the "perfect solution for the beauty aficionado who wants to look on fleek and downright freaky." One side is exposed skull, the other glam that "melts" to reveal the creepy skeleton below. We aren't the only ones loving Desi's creation. Her Instagram video of this look has over 5 million views and the Instagram post with a still photo of the look has over 229,000 likes. The how-to YouTube video has over 1 million views. The look was also recently featured on PopSugar.com and Cosmopolitan.com. Desi started off with the "beauty" application. Once that was complete, she used Mehron's Paradise Makeup AQ in Gray, White, and Black shades to create the underlying skull. Then she applied warmed up 3D...
Read more

The European Bodypainting Festival

Image
Last weekend Mehron Girl Nicole Aspradakis did the brand proud at the European Bodypainting Festival, taking 6th place overall. The event, hosted in the picturesque Netherlands, was a summer bodypainting fairy tale. The artists worked outdoors under tents in a beautiful park amid a lush, green landscape. In this open air space, fans could watch over the artists' shoulders as they created their magic. Their art was then presented in a spectacular stage show. Nicole's creations brought powerful messages to life. In Round 1, themed Wonders of Nature, Nicole expressed her concern for ocean life. "I have always lived near the ocean and I admire and adore its powerful and beautiful nature. Unfortunately, it's slowly losing its beauty as it progressively gets more and more polluted and the gorgeous and colorful sea life is extinguished and replace by rubbish. Plastic bottles, cigarette butts, bottle caps, oil spills, the list goes on. It is something I feel very strongly abou...
Read more