Expressing Emotions Through Makeup Makes Google's Year in Search 2016

Makeup is an artistic platform that enables us to convey a wide array of emotions. With every color applied, every stroke of the brush, every line drawn, we can express how we are feeling - be it sad, happy, excited or angry. We can let our imagination and creativity freely flow as we transform the human canvas into a work of art. Makeup is also inspirational. It not only allows us to express emotions, it also evokes emotions in those who view the artwork. These two forces - expression and stimulation - were prominently featured in Google's 2016 Year in Search video with a little bit of help from Mehron's Paradise Makeup AQ and the talent of Mehron Girl chigusa_artmakeartist.

This past year, we lost music and makeup icon David Bowie. His songs and theatrical style forever changed the music, performance, and makeup landscape. We were always inspired by his evolving looks, some of which took hours to create before each performance. He once described himself as an artist who tries to capture the rate of change. A pioneer, he did so with constant shifts in hair and makeup in true glam rock style. Mr. Bowie's brave actions, which inspired others to think outside the box, left an indelible mark on a legion of fans. To express their grief, many fans recreated his looks. One such fan was chigusa_artmakeartist, whose original Instagram post is below.

The works of chigusa_artmakeartist and other artists who paid tribute to the legend captured the attention of Google. We were honored when the company contacted us about chigusa_artmakeartist's Instagram post, and were thrilled to see David Bowie's original Ziggy Stardust look alongside the work of these artists featured in the video below. These images demonstrate makeup's powerful effects.

It's all about the art. We are constantly sharing looks to inspire creativity and evoke emotion. We want inspiration to catch like wildfire.