makeup-eautyy

Pat McGrath's Metalmorphosis Everything Kit Launching November 15th at www.PatMcGrath.com Get ready for something big in beauty! Top international makeup artist Pat McGrath is launching new sensational metallics. And once again she is prominently featuring a professional Mehron product in her newly coveted kit.  “Mehron is excited to be participating in such an important product launch.” Said Martin Melik, President of Mehron.  “Our high quality Mixing Liquid is a must in every artist’s kit. It evenly liquefies makeup and when added to Metallic Powders creates an intense metallic look”.  Mehron has a long history of supporting top fashion and entertainment industry pro’s.  And now our superior Mixing Liquid is included in each of Pat’s innovative kits. Pat launched Gold 001 last year. It was such a HUGE hit that she started thinking bigger - more colors, more textures, more fun! We got a glimpse of the shimmery silver during Spring 2017 fashion week. Gigi Hadid and other top mode...

Liquid Latex is a go-to Halloween staple. It is the perfect special effects product to create all those gory gashes, scary scars, and mummified membranes that will take your costume to the next level. Pros rely on it to create unusual skin texture and to apply Crepe Hair and prosthetics. While its professional use may seem intimidating, Liquid Latex is easier to apply - and remove - than you think. Just follow the tips and ideas we've outlined below and watch the videos we've included to create the costume your friends will wish they had. Application Suggestions To create textures, apply Liquid Latex on top of regular household items such as corn flakes, cotton or tissues. Repeat a second application of the latex if necessary. For her Scooby Doo's Tannis look, Kayla Danielle aka KD Alchemy covered her brows using tissue paper and Mehron's Liquid Latex and created the rest of the texture with the Liquid Latex and cotton balls. She then followed up with Paradise Mak...

The other day we gave you the step-by-steps on how to create three of the hottest Halloween makeup looks - a Unicorn, Harley Quinn, and the Snapchat Puppy Filter. Here are two more to inspire you - a Mermaid and the Snapchat Butterfly Crown Filter. Yesterday, the ultimate Mehron Girl Daryna Barykina demonstrated how to create these two trending looks for our live Facebook stream with Condé Nast's The Scene. If you missed the stream, you can watch it in the video below. For easy reference, we've provided the simple directions for you to follow. We want to give a big thank you to our friends at Abracadabra in New York City for all the amazing costumes for the shoot. For each look, Daryna started by creating a fresh palette with Celebré Pro HD Cream Foundation . Snapchat Butterfly Crown Filter Makeup Build a soft, neutral eye using shades from Mehron's E.Y.E Powder and CHEEK Powder 8-Color Palette .  Use a shade from the palette that works with your skin tones for the cheeks....

Halloween is almost here. If you still don't know what you are dressing up as, we've got three super simple looks to inspire you - a magical unicorn, everyone's favorite Snapchat puppy filter, and the trending Harley Quinn. Yesterday we demonstrated how to create the looks during a live Facebook stream with Elle magazine. In case you missed us, we've pulled together the step-by-steps from makeup artist Shaina Eve for you to follow. For a live how-to, just watch the video from the event below. Magical Unicorn Unicorns are magical creatures, so for this look there is no such thing as too much glitter! Start by pressing Teal Paradise Makeup AQ into the temple. Then bring it around to the front of the forehead. Work the Teal down the cheek in a patting motion.  Dust  Precious Gem Powder in Turquoise over the Teal Paradise Makeup AQ to create a glow. Using a brush, apply a layer of  Paradise Glitter in Aqua, then follow up by dabbing Paradise Glitter in White along the e...

We'll be talking color at The Makeup Show Chicago next month. If you're an MUA in the windy city and its surrounding area, you won't want to miss the colorful events we have planned. Makeup artist Megan Hill Luman will be teaching our class Color Correcting Myths: How to Properly Use The Neutralizing Wheel . So many people cover up skin issues with a skin tone concealer without first correcting. The end result isn't always effective. Megan will demonstrate how you can camouflage breakouts, rosacea, sallow tones, and dark circles by applying a neutralizing color. You will learn how to choose the correct shade for each skin issue. The class is Saturday, November 12th at 3:45 in Seminar A. The show runs November 12th and 13th at Revel Fulton Market. Come visit us at booth D1. New Celebré Pro Product Debut Our Celebré Pro line is so popular, we just had to add on to it. And what better place to introduce a new product than at The Makeup Show. During Megan's color correc...

If you're looking for a really cool Halloween costume that is all about the makeup, you need to see Desi Perkins' melting skull. This look wraps beauty, body art, and special effects makeup into one AMAZING Halloween look. As PopSugar says, it is the "perfect solution for the beauty aficionado who wants to look on fleek and downright freaky." One side is exposed skull, the other glam that "melts" to reveal the creepy skeleton below. We aren't the only ones loving Desi's creation. Her Instagram video of this look has over 5 million views and the Instagram post with a still photo of the look has over 229,000 likes. The how-to YouTube video has over 1 million views. The look was also recently featured on PopSugar.com and Cosmopolitan.com. Desi started off with the "beauty" application. Once that was complete, she used Mehron's Paradise Makeup AQ in Gray, White, and Black shades to create the underlying skull. Then she applied warmed up 3D...

Every time Emily Anderson posts another piece of her art we are blown away by her talent. As a professional special effects and beauty makeup artist, she is usually transforming actors into monsters for film and television or glamming up rockstars on video sets. In her spare time, she uses herself as the canvas for same absolutely amazing works of art - from fanged monsters and superheroes, to intricate scenes and incredibly detailed characters - with some Paradise Makeup AQ. We're not the only ones who are inspired by her. Emily was recently featured on PopSugar.com and EliteDaily.com. In fact, PopSugar just listed her as one of 50 makeup artists every Halloween fanatic needs to follow. The Daily Mail and Bustle have also sung her praises. And just this week, we selected her as one of our 31 Days of Mehron Halloween daily winners. We recently caught up with Emily to learn more about the artist and what inspires her creativity Mehron: How did you break into the industry? Emily: ...

Oh, Canada! We had a blast in your beautiful city of Toronto last weekend at IMATS. This industry must-go-to show was hopping with pros and makeup lovers alike - and Mehron was ready to greet them. Our USA team partnered with our Canadian distributor, H.M. Smallwares, to bring the best of the best to the show, which included such top sellers as our Mixing Liquid , Metallic Powders , Precious Gem Powders , Paradise Makeup AQ , Velvet Finish Primer , and Celebre Pro HD line . We also had Canadian-native, and Paradise Makeup AQ co-creator, Jinny on hand to spread the Mehron love. Her demos shined the spotlight on just why bodypainters rely on Paradise Makeup for their art - its consistent efficacy, efficiency, payoff, and color. Jinny creating her art on the canvas of Karine Lathier Battle of the Brushes IMATS Toronto also is host to Battle of the Brushes. This competition is open to students of recognized makeup schools and those who have graduated in the past 12 months. Categories inclu...